Tomolonis Financial LLC offers Financial Planning and Investment Management Services for Hudson and Ocean Counties in New Jersey.

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You Don't Invest To Make Money

As I reflect upon my 11-year-old daughter after her last Lacrosse practice of the 2019 season, I can't help but relate her journey to investing. You see, it was five years ago that she walked on to the lacrosse field for the first time only because she saw her friends playing. She wanted to be with her friends, which made her happy, lacrosse was another activity for her to do so. Her objective was to play with her friends.

In the beginning years, she was a firm believer in letting the other team get the ball first, to be polite. It was cute but frustrating. There was a point that I thought she might never even touch the ball. But as my wife and I are learning, kids surprise you. They evolve.

Wouldn't you know it five years later, after hanging out with her friends, she had seven shots and three goals on the season! Now Is she the best on the team? Not even close. How long will she continue playing? We have no idea. Most importantly, as typical Gen-X parents, we believe she is way farther along then either one of us ever was at her age. She identified her objective on her own and achieved it, five fantastic years having fun with her friends!

Sometimes, when I'm lucky enough to sit with a client or prospect to review their investments, I ask the questions, "What is the purpose of investing this money? What is your objective?" I get an array of excellent responses, but my personal favorite is, "I just want to make money." Wait. What? Do you want to make money? So you can pile it up in your basement and look at it? Maybe we can put it all in $100 bills and bury you with it?

When I push people to dig deeper, there always is a reason far more significant than "just make money"” Maybe your objective is to invest your money so you can be self-sufficient, travel extensively, buy a second home, or provide wealth for generations to come. Maybe your objective is to invest your money so that you can eat, have a roof over your head, enjoy life, and hang out with your friends. My daughter's objective was never to score goals or win games. Those goals or competitiveness, are a byproduct of her fulfilling her desire to play with her friends, just like investment return is of your objective.

It is crucial to determine precisely why you are investing and consider all of your options. Sitting down with a financial advisor may help you do that. However you proceed, do not underestimate yourself, realize you are evolving at any age, and we all want to be happy.